Tightening regulatory scrutiny—particularly under REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)—alongside rising environmental and safety expectations is forcing personal care formulators to replace restricted or at-risk ingredients now. Delaying reformulation increases compliance risk and threatens product continuity. To respond, today’s formulations require drop-in replacement alternatives that meet evolving regulatory standards while delivering the same high performance, safety and sensory profile.
SonneNatural™ Fluidity 40P is a Renewable White Alkane engineered to replace or extend cyclic silicones, white mineral oils and unstable vegetable oils—while preserving the purity, stability and sensory experience formulators expect. Are you ready for verified innovation?
Purity and stability are critical to formulation success, particularly in systems containing sensitive actives, fragrances or vitamins.
Fluidity 40P meets USP/NF and Eur Ph. standards for white mineral oils. It is clear, odorless and non-fluorescent under UV—a clear indicator of being free from certain aromatic compounds often found as impurities in standard, lower-grade vegetable oils. Chemically inert and highly compatible with sensitive actives, it remains stable for one year at room temperature, with demonstrated resistance to heat and UV exposure.
Beyond purity, performance is where formulation alternatives are most rigorously tested. In hair care applications, Fluidity 40P delivers up to 55% frizz reduction after 24 hours in high humidity and a 44% increase in shine versus untreated hair**. It provides a silky, low-friction sensory profile with a clean, non-greasy afterfeel and outperforms common low-viscosity solvents such as isododecane or siloxanes (D5) in cleansing systems. Safety testing confirms it is non-irritating to skin and eyes and non-comedogenic.
Sustainability claims only matter when they are supported by evidence. Fluidity 40P contains 100% bio-based carbon content, is readily biodegradable (OECD 301B) and offers the potential to reduce Product Carbon Footprint (PCF) compared to traditional ingredients:
Sustainability claims only matter when they are supported by evidence. Fluidity 40P contains 100% bio-based carbon content, is readily biodegradable (OECD 301B) and offers the potential to reduce Product Carbon Footprint (PCF) compared to traditional ingredients:
It is also GMO-free, Kosher, Halal and Leaping Bunny compliant—supporting global market access and diverse brand positioning strategies.
The SonneNatural™ portfolio has been expanded and reimagined into three distinct product lines—each designed to advance sustainability without sacrificing performance.
Fluidity 40P is part of the SonneNatural™ range of Renewable White Alkanes, created using patented technology. Alongside SonneNatural™ Synergy—hybrid blends of Renewable White Alkanes and white mineral oils—and SonneNatural™ Affinity—our 100% plant-based waxy emollients—this marks the next phase of Sonneborn’s commitment to sustainable formulation: high-purity, safer solutions, delivered at global scale.
Unlock Deeper Insights: View the SonneNaturalTM Fluidity 40P