Dallas, TX – August 26, 2020 HollyFrontier has renewed and expanded its sponsorship of Premier League Champions - Liverpool Football Club (LFC). HollyFrontier, including the lubricants and specialties commercial brands, will now be an Official Global Partner and the Official Oil & Lubricants Partner.
The exclusive agreement will enable Sonneborn to further leverage its connection with LFC to promote its industry-leading products and services to customers. Access to player and Legend appearances, exclusive marketing assets, and when COVID-19 restrictions permit, events at Anfield’s world-class facilities which will allow Sonneborn to offer premium experiences to distributors, customers, and prospects.
As part of the renewed relationship, Sonneborn will leverage LFC’s global presence on broadcast and digital channels to strengthen its brand awareness in key global markets. The strategic partnership will provide reach of an unprecedented level for the business.
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