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Sonneborn, Global Leader in Specialty Hydrocarbons, Launches New Website

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Sonneborn, Global Leader in Specialty Hydrocarbons, Launches New Website

Parsippany, NJ - July 25, 2012 – Sonneborn, a global leader in the manufacture and supply of specialty hydrocarbons, microcrystalline waxes and vegetable based emollients, announces the launch of its new website.

Committed to providing customers with premium products, superior technical capabilities and dependable service, Sonneborn partnered with TriComB2B to create and position the new website as an informative resource for the many industries Sonneborn serves. The site now offers a variety of added features, delivering an improved user experience, enhanced content and expanded functionality. A sales and technical service Chat Line, Experts Corner and a multifaceted Product Finder are just a few highlights of the site.

"Our new website was designed to be a user-friendly, all-inclusive information resource." Bob Muller, CEO of Sonneborn, explains. "Our customers have high expectations and we are committed to helping them identify the right solutions, easily and expertly".

The website offers a detailed look at the products Sonneborn provides and its benchmark developments that have established the company as an industry leader in white oil, petrolatum and microcrystalline wax industries. The new website underscores Sonneborns leadership position, commitment to growth, continuous improvement and customer focused solutions.

For more than 100 years, Sonneborn has been setting industry standards the world over for the finest possible specialty hydrocarbons in Personal Care, Pharmaceutical, Baking & Food, Agriculture, HI&I and Microcrystalline Wax and many other industries. With manufacturing facilities in North America and Europe and offices in major cities throughout the world, Sonneborn is the world’s only specialty hydrocarbon producer that offers this global reach of expertise and depth of experience. Sonneborn is owned by One Equity Partners (“OEP”), the private investment arm of JPMorgan Chase & Co.

The official release can be seen here.